Facebook Contests and Local Marketing, it’s a match.
Facebook contests “easier” rules might do good to local marketing, especially to small businesses that want to attract more people in store and (hopefully) turn them into clients.
Budget is the first concern here. Many local businesses are on a very tight budget and can barely afford traditional promotion. Facebook is a relatively inexpensive platform to host and convey your message, one where your target can give you feedback and spread the word.
Another plus: local businesses owners often run their own promotion. Facebook is the virtual place to go because 1) everyone has a Facebook profile and knows the basics 2) you don’t need specific tech skills to manage a Facebook Page and the related features.
That’s why many businesses don’t have a catchy site, some have Nineties-looking ones, yet they all have Facebook Pages or Places.
As a general consideration, Mark Zuckerberg has created and perfectioned a more personal platform. When your brand is saying something on Facebook that is addressed to your audience, you’re reaching people among their friends updates. So communicate accordingly.
Do something that involves your brand and makes it unique.
Say you own a cupcake place, encourage your fans to be crafty and creative and decorate their own creations. Winner gets the cake design class from you. There you go: brand building, loyalty and targeted niche.
Moreover, it’s a rich content source. When the winner actually takes the baking class, you get to shoot pictures at your place. Pictures that are Facebook worth material and will make a nice album.
If you can afford it, reward everybody. Free coupons for all participants are always good and won’t break the bank.
Selling something peculiar or unique?
Ask fans to take pictures of how they use it in their lives. Feedback like this is worth a lot more than you can imagine. If you take time to analyze what they came up with, they’re telling you how they want to be marketed to. Making fans feel like they’re not just receiving your message but they can voice it as well, they’ll be more than willing to embrace your brand’s future marketing ops. Better yet, they’ll be part of it.
Ask about their life.
Think of it as you would with people. Would you rather engage with the ones that want to get to know you or the ones that just talk about themselves? Once again this is very business-wise potential.
Once you step in someone else’s shoes it’s easier to understand their needs and their relationship with your product/services.
Sometimes we are so into what we create that we expect everybody to want our products. Nope, it doesn’t work like this. It’s the one who adopts your product that defines it, not the other way round.
Make them feel important, give them recognition for being advocates of your brand.
It’s not a big deal for you, but it’s a huge deal for someone who has taken their time to promote your brand for you.
Next week we’ll tell you how we helped our client setup their engaging Facebook contest.